Be that inspiration! Get on the meme train. After all, 92% of TikTok users felt ‘a positive emotion’ after seeing a video that encouraged them to do something off the platform. Small pockets of happiness can make a big difference. It might sound corny, but one of the hot TikTok trends for 2023 is just, well, making people happy! The last few years haven’t been the best, and users want inspiring content. So why settle? If you’re running TikTok ads, use relatable people to front your content, don’t make viewers wait for the juicy bits, and be sure to make something fun that has a real call-to-action. TikTok are calling it ‘show, don’t sell’, which we think is pretty neat.Īfter all, high entertainment TikTok ads score 15% higher for brand love, and 15% more for purchase intent than low entertainment alternatives. No more videos asking you to ‘wait ‘til the end’ for the good stuff – actionable entertainment is ad-driven content with a clear, valuable purpose. That’s a nice phrase, but what does it mean ? In a nutshell, it means that clickbaity TikTok ads are going to stop. Let’s check out what TikTok themselves think will be the prominent trends, according to their ‘What’s Next’ 2023 Trend Report. There are plenty of different topics to discuss when it comes to TikTok trends in 2023, but it makes sense to hear it from the horse’s mouth. What does TikTok say the new trends will be in 2023? Last year was a milestone for TikTok, but what does 2023 look like? Let’s dig into the TikTok trends happening right now, what the platform thinks the focus will be going forward, and other nuggets of knowledge.
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